Use the Web to Your Advantage in Buyer Brokerage
The real estate mantra has always been "You live or die by listing," Though possibly a bit dramatic, a good listing inventory has always been a sign of success. As long as properties are selling, a listing is a commission waiting to happen.
It would be very short sighted to minimize the value of working with buyers. This segment of the business is growing in importance. Buyer agency and buyer brokerage have gone mainstream. Some would argue that the real estate professional has more value to offer the buyer than the seller.
Few would argue the huge influence of the Internet on the real estate business. Some of the changes brought by the Internet provide opportunities for buyer representation.
While many real estate professionals are upset by the wealth of information on the Web, it actually presents opportunities. What might those be?
Information overload is a problem. Work with your buyers by helping them to organize and interpret all this property information.
Provide even more information than they knew existed. We're the professionals. We should have all the information resources cataloged and ready for our buyer clients.
Interpret and contrast for accuracy. The fact that information exists does not make it accurate or valuable. Your greatest value will be in helping your clients to analyze it.
Buyers, and particularly buyers who are relocating to a new area, need the services and knowledge of a local Realtor®. Position yourself to serve them better by developing resources to help them gather and analyze area and listed property data.